Share in the comments. Bestselling author and creativity expert Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is, in fact, a competitive advantage in the marketplace. For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits.
In fact, they capitalized on the power of their creative strength.
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Get the Book. When nobody cares what you do Flight attendants are used to nobody listening to them. While going through routine safety checks during pre-flight, she surprised travelers starting to tune her out with this announcement: If I could have your attention for a few moments, we sure would love to point out these safety features.
Made ya look! Want to do work that matters? Make your work matter. Do what the flight attendant did: Reject the mundane-ness of your circumstance. Embrace your creative spirit.
Enjoy yourself. Next: The Problem with Online Friendship.
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Being a starving artist is a choice. It's full of lots of "aha" moments with a concrete tool that you can implement immediately. This book should be added to every marketer's toolkit! Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful storyteller. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet.
Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world-to create an idea that flies. Product description Product Description "The most important book for your boss to read this year. Customers who viewed this item also viewed. Customer reviews.
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Please try again later. Format: Kindle Edition Verified Purchase. What I love about all of Bernadette's books and writings is the profoundness yet practical and immediately implementable ideas. Bernadette also writes in a deeply personal way which I also love.
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You can't help but feel that every paragraph was written just for you. We're all on a search for ways to do our work more meaningfully for others as well as ourselves.
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This book provides a great blueprint to follow. Bernadette has written several books that I'm working my way through.
This one is the most important IMO. Before anyone can even begin to create a product or service we must first understand the mindset and worldview of the potential user of our product or service. Not doing that is to court a massive waste of time, if not disaster. In this book, Bernadette offers tons of examples on how we can discover our potential customer's mindset and worldview. Then how to create and offer the product or service they want.
Or maybe need. This book has changed my view on how should a business operates.
Having a business is not about generating money but it's about creating values for the customers; when customers values yours service or products then the success will follow.
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