Surprise: Embrace the Unpredictable and Engineer the Unexpected


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They will reveal the science of surprise via colorful anecdotes, interviews with notable people who have successfully harnessed the power of surprise, and fascinating scientific studies: what exactly goes on in your brain when someone at a cocktail party suddenly yells out "fire!

Surprise: Embrace the Unpredictable and Engineer the Unexpected

As our world becomes more and more unpredictable, thriving in the face of uncertainty and tolerating surprise will become an essential skill. And as society dives deeper into the ocean of information that characterizes the modern world, the skillful application of surprise will become increasingly important.

It is our brain's mechanism for breaking through the noise, capturing attention, and engaging deeply with our environments. Companies will need it to earn loyalty.

Surprise: Embrace the Unpredictable and Engineer the Unexpected by Tania Luna

Teachers will need it to reach their students. Singles will need it to be alluring.

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Couples will need it to stay together. And all of us will need it to pluck ourselves out of our busyness and truly come alive. Judge Abraham D.

They reveal how shifting our perception of surprise lets us thrive in the face of uncertainty. And they show us how surprise acts as a shortcut that turns a typical product into a meaningful experience, a good idea into a viral one, awkward small talk into engaging conversation, and daily life into an adventure.


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In a world that often seems keen on eliminating the unexpected with predictive technologies…this entertaining, smartly packaged book leaves readers with a full set of practical tools geared toward making everyone surprise-seekers in their own lives. This delightful book will turn your understanding of predictability upside down.

Why being in control is actually terrible for you

The weather is finally getting warmer. As a kid in Ukraine, I was well-acquainted with toilet 1. Thanks to….

Surprise Academy

I was about four years old when it hit me that I was running out of time. I was jumping up and down when that horrifying realization pinned me to the ground: every single day I will have less time. Less time to jump, to think,….


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Surprise: Embrace the Unpredictable and Engineer the Unexpected Surprise: Embrace the Unpredictable and Engineer the Unexpected
Surprise: Embrace the Unpredictable and Engineer the Unexpected Surprise: Embrace the Unpredictable and Engineer the Unexpected
Surprise: Embrace the Unpredictable and Engineer the Unexpected Surprise: Embrace the Unpredictable and Engineer the Unexpected
Surprise: Embrace the Unpredictable and Engineer the Unexpected Surprise: Embrace the Unpredictable and Engineer the Unexpected
Surprise: Embrace the Unpredictable and Engineer the Unexpected Surprise: Embrace the Unpredictable and Engineer the Unexpected
Surprise: Embrace the Unpredictable and Engineer the Unexpected Surprise: Embrace the Unpredictable and Engineer the Unexpected

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